Alcoholic beverages such as wine, beer, whiskey, scotch, and tequila are high-margin consumer products where color plays an important role in buying decisions in a store setting. This is because color is one of the few attributes that a customer can evaluate before a purchase is made.
World leading beverage companies – as well as artisanal producers – are well aware of the impact that color has in the overall performance of their products and pay close attention to color changes at all stages of the production process using specialized tools such as the Nix QC colorimeter.
Read our White on White Paper to learn how the Nix QC is used in the color measurement process of whiskey.
Interested in the Nix QC for the color measurement of your products? Email our Applications Specialist, Will Sheridan, to learn more.