We first came up with the idea for Nix™ while working with interior designers who were responsible for tote bags filled with heavy fan decks and swatch books. It didn’t make any sense to go through this unnecessary hassle in the 21st century – especially when each deck is only useful for one brand or collection.
To make the situation worse, this expensive “solution” was still greatly affected by ambient lighting conditions and human error. We discussed the idea of developing a product that would solve all of these problems. After consulting professionals in the industry, we validated our idea and knew that there was a need for a better solution.
Another colleague of ours was doing incredible work at a local hospital with burn victims and patients with other severe skin disorders. Her business was to consult with patients and create custom makeup that perfectly blended with the patients’ natural skin tones.
At that moment she was looking for an accurate and inexpensive color sensor that would eliminate the need for the costly manual color matching. It would revolutionize her business model while allowing her to help patients from all over the world. We thought this was a noble idea and it inspired us to start full-time research and development on the product.
Six months after our initial funding and countless prototypes later, the final Nix prototype was born. It was through our successful Kickstarter campaign that we were able to fund the production of the first commercial prototype of the Nix Color Sensor.
Through customer feedback and industry advice we were able to optimize our product and software, offering features that were more useful to our customers. With that we were able to release our flagship product, the Nix Pro Color Sensor, to professionals, tech enthusiasts, and designers in over 50 countries world-wide.
Growth and Expansion
Just three years after our initial commercial release, we launched the Nix Mini Color Sensor– the first colorimeter of its kind to offer compact color matching to consumers across the globe. This low-cost device attracted a wider audience and provided infinite creative uses, even winning the German Design Award for high quality product design.
As we grow, we will continue to innovate and lead the industry with affordable and reliable color measurement systems.